Skip to content

„Adapting for Business Longevity in a Fast-Changing World“

Angelo Saccoccia

Angelo Saccoccia

SME leaders are increasingly recognizing the urgency of focusing on crucial performance indicators amid a rapidly changing business environment. The pressure to adapt and thrive is made clear by the stark revelation from Professor Richard Foster of Yale University, who noted that the average lifespan of a company dropped from 67 years in the 1920 S to 15 years today. On average an S&P company is now being replaced every two weeks, and estimates that 75% of the S&P 500 firms will be replaced by new firms by 2027.

Why are companies disappearing? On the one hand, their size leads to more complexity and therefore more vulnerability. Companies need more and more management energy to survive.

The bigger the company, the more energy it needs to exist. In fact, companies spend more time managing themselves than looking after their customers.

This signifies that the rate of change companies face now is „at a faster pace than ever,“ underscoring the need for a resilient and adaptable strategy.

At the heart of enduring business success lies the commitment to delivering quality-driven products and ensuring genuine customer satisfaction. This principle starkly contrasts with strategies solely focused on metrics such as „Exit Valuation Multiples,“ or engaging in practices like „Selling Assets“ and employing a „Buy and Build“ approach, all of which can lead to significant operational disruptions and cultural misalignments.

Reaffirming our position, we at TCPROmotion GmbH, ardently support a strategic framework that prioritizes genuine, long-term achievements over momentary gains. Our recommended blueprint emphasizes:

  • Direct Engagement with Customers: Leveraging deep dives into customer feedback to continuously refine offerings and solidify a commitment to excellence.
  • Open Communication: Creating a culture where diverse viewpoints are welcomed and encouraged, thus enriching the decision-making process.
  • Continuous Learning: Being proactive in identifying and bridging knowledge gaps to stay agile and responsive to market trends and innovations.
  • Hands-On Operational Involvement: Maintaining a close connection to the business’s everyday processes to foster informed and impactful strategic decisions.

Additionally, it’s of paramount importance that business leaders remain aware of external pressures, especially from entities like Private Equity firms, which might be inclined to prefer short-term financial gains over the long-term health of the business.

We guide you away from the allure of quick success, steering you towards nurturing sustainable growth founded on essential business virtues. By integrating these strategies, leaders can effectively differentiate between fleeting success and genuine, enduring achievement, thereby establishing a solid foundation for long-term business growth and stability.

Share Post: