Human versus AI Deployment in the Strategy Process
LLMs can aid in strategic planning and change management by generating ideas and offering information, yet they fall short due
LLMs can aid in strategic planning and change management by generating ideas and offering information, yet they fall short due
Mario Draghi, former European Central Bank chief and Italian prime minister, released a major report on 9 September regarding the
Inherent to the human experience is the paradoxical nature of change. At first glance, it might appear that maintaining the
At TC PROmotion, we are dedicated to driving your business forward with hands-on, practical solutions tailored to your unique challenges. Specializing in both physical and digital expertise, we provide comprehensive guidance that spans the critical areas of sales, marketing restructuring, turnaround management, and post-merger integration.
# Expert Guidance for SMEs
We understand the complexities and opportunities that small and medium-sized enterprises (SMEs) face. Our team of seasoned professionals brings a wealth of experience in crafting strategies that not only elevate your brand but also ensure sustainable growth.
# Sales Mastery
Boost your sales with our proven techniques and personalized strategies designed to maximize your revenue streams and enhance customer relationships.
# Marketing Restructuring
Transform your marketing approach with data-driven insights and innovative solutions. We help you align your marketing efforts with your business goals to achieve optimal results.
# Turnaround Management
Navigate through tough times with confidence. Our turnaround management services are designed to stabilize your business, improve operational efficiency, and restore profitability.
# Post-Merger Integration
Ensure a smooth transition and seamless integration post-merger. Our expert guidance will help you consolidate operations, unify cultures, and achieve your strategic objectives.
who I am
Transitioning from SONY’s Sales & Promotion Manager to Swissphone’s CEO and founding TC PROmotion, I’ve navigated the shift from
traditional to digital marketing, gaining crucial insights into business growth and innovation. My journey has uniquely positioned me to
mentor SMEs and startups, aiming to share the wisdom acquired through diverse experiences in the marketing realm. I am dedicated to
helping the next generation of entrepreneurs succeed in today’s rapidly changing business environment.
The Open University Business School – Master of Business Administration – MBA (2001-2004)
SAWI – Advanced Federal Diploma of Higher Education in Sales Management , Academy for Marketing & Communication (1992-1993)
SIB – Swiss Institute of Business Administration, Marketing Planner with Federal Certificate (1989-1990)
IMD Lausanne – Digital Transformation Sprint (2022)
SAWI / SWICO Certificate – Digital Marketing Management (2021-2022)
TC PROmotion GmbH, Independent Business Advisor (2023- today)
Study leave and vacation , (2021-2022)
Further training in the field of digital marketing & digital transformation
Swissphone Wireless AG, Group CEO (2015-2022)
The Company is specialised in the development and manufacture of alerting solutions for blue light organizations and comprehensive critical messaging and alarm management solutions for companies and the public sector. The group has subsidiaries in Germany, France, Austria, and the USA. CH, AT, DE, US, F & International Partner around the world.
TCPROmotion GmbH, Founder & Managing Director (2013-2015)
TC PROmotion GmbH is a consulting company that provides expertise in marketing and sales to companies who want to enter new segments and geographical markets. Various mandates as CMO & Sales Operation Manager:
Mölnlycke Health Care AG, Switzerland, Head of Marketing & Sales (2011-2013)
A global leader in healthcare solutions. Development of medical solutions for better healthcare – from the clinic to the home – Switzerland
Swissphone Wireless AG, Group CMO (1996-2010)
Positioned Company as Market Leader in Systems Solutions for Alarming, Mobile Communication and Emergency Services in Europe, Managing Market Entry in new European Market and North America.
TCPROmotion GMBH founded, July 1998
Supporting manufacturers and distributors in their pursuit of market development
SONY “Switzerland” AG, Regional Sales Manager & Promotion Manager (1984-1992)
Key Account Management ,Building Special Markets , Increasing Market Penetration
CRITICAL MESSAGING ASSOCIATION since 12.2018 Member of the Bord of Directors
Together, we pinpoint your business’s unique challenges and opportunities.
No one-size-fits-all solutions. Our advice and management support are tailored to your specific needs.
We act as an extension of your team, committed to your success with honesty, respect, reliability, and accountability.
Our success is measured by your success, and our fee structure reflects that commitment.
Let’s initiate a conversation to understand your business needs better. With TCPROmotion, the journey from consultation to actionable strategies is transparent and tailored.
Get in touch to explore how a pragmatic, hands-on approach to consulting can transform your business. We’re more than consultants; we’re your strategic partners in growth.